You already have a lot on your plate. The last thing you need is an interruption in marketing operations – the heart of your marketing organization — while you're trying to meet consumer expectations, supply products or services, and stay relevant among competitors.

Your marketing function must be intelligently automated, technology-driven, nimble, and data-informed in order for your company to prosper. They must keep up with the rapidly evolving state of marketing and sales technology, which includes everything from CRM and sales enablement solutions like Microsoft Dynamics and Salesforce Sales Cloud to marketing automation tools like Salesforce Marketing Cloud and Marketo, as well as new data sources and analytics platforms.

Furthermore, data must be transmitted and processed in real-time for rapid insights and sales and marketing activity. Consistent, repeatable, and agile processes are essential. To provide valid results, testing must be done in an organized manner. And it's possible that all of this will have to happen across a range of customer-facing channels.

Only then can you begin to create remarkable customer experiences and engage customers wherever they may be, on their preferred devices, and through the channels they choose – which necessitates a sound marketing operation foundation.

MARKETING OPERATIONS SERVICES

Our Marketing Operations know-how includes Salesforce Consulting Services and Microsoft Dynamics Consulting, as well as in-depth knowledge of specialized platforms like Marketo and Pardot (just a few of them). We use our People and Change and Operational Excellence capabilities, in addition to our technological expertise, to ensure that you get the most out of your martech investments.

With our services, we can have marketing work for you.

Marketing Operations

  • The plan, methods, and procedures for a marketing campaign
  • Best practices and governance in marketing operations
  • Assessments of Marketing Automation

Campaign Implementation & Managed Services

  • Personalization of customer journeys and communications
  • Incorporate mail, text / SMS, and mobile marketing into your platform.
  • Design, development, test, execution, and reporting are all included in the ongoing campaign management services.

Campaign Enablement & Advancement

  • Workflows, automation, journeys, and landing pages that suit your unique company needs and enable new and enhanced customer experiences.
  • CRM, legacy, proprietary, and industry-specific tools, and other applications, as well as connections among your marketing platform(s) and other data sources.
  • Enablement and solutions for preference centers and subscription management.

Campaign Analytics

  • KPI development and campaign analysis
  • Reporting provides dashboards on campaign performance, both native to the platform and customized.
  • Tools for visualization are being developed and supported (including Tableau & PowerBI).

Marketing Operations Platforms

Companies are evaluating, adopting, integrating, training, and using digital marketing tools at a faster rate than they can assess, adopt, integrate, train, and utilize them. The Internet of Things, predictive technologies, CRM systems, data analytics, sales enablement software, and the Internet of Things are just a handful of the hundreds of digital marketing tools accessible today.

Allow your team to focus on the consumer, the creativity, and the message — on your specific business – while we handle the execution.

Marketo, Salesforce Marketing Cloud, and Pardot are some of the platforms on which we have experience.

Our Expertise

We create marketing solutions that work. Due to various departmental agendas and diverse technologies, the convergence of sales, marketing technology, and traditional IT can be complicated.

Our team can assist with identifying requirements, developing a plan, and implementing the necessary solutions and connections to guarantee that marketing operations run smoothly and efficiently.

Take a vaulting leap into the world of Marketing Operations Services.